Candidates rope in pvt agencies to swing votes

Candidates rope in pvt agencies to swing votes

Our article in ‘Times of India’ Coimbatore edition 16/04/19 Page (2). IPSW’s ongoing initiatives are published in this article.

Coimbatore: The Lok Sabha election 2019 in the state had many surprising elements to offer for the electorate. One among them is the candidates roping in private agencies for campaigning. A trend which has been in vogue in northern states has slowly caught up in Tamil Nadu too.

Two candidates in Pollachi and Coimbatore had roped in a private agency - Insight Political Strategists and Workforce (IPSW), a startup, to assist them in campaigning. For the past 300odd days, the campaign managers of IPSW have been giving demographic data along with voter profiling, devising strategies, carrying out social media marketing and doing micro targeting of voters.
Founder and chairman of IPSW Jaivarda says that with ever-changing voter behaviour, the candidates have realized the significance of the role played by such agencies in helping political parties achieve their optimum potential. “We assure them vote swing with our strategies. Besides, we also offer services for their long-term reputation management,’’ he said.
Up north, several political parties including the BJP and Congress had roped in private agencies for years. Founder of the most famous of them all, Indian People’s Action Committee, Prashant Kishore, who was credited with poll success of several parties had eventually become a politician himself joining Janata Dal (United). In Tamil Nadu too, a leading political party was touted to have received the services of a private agency. But this is perhaps a new trend for candidates themselves to rope in a campaign strategist.
The candidates, however, wanted to keep under wraps the strategic inputs received from the agency. But campaign managers of the two candidates said they did not want to leave any stone unturned to taste victory in this election.

In addition to the strategizing for the candidates, IPSW also ran a campaign titled “My constituency, my pride”, aimed at educating voters on their rights and their constituency. “We found that several voters were not even aware of their constituency or the candidates. For instance, since Thondamuthur is in Coimbatore, many thought that they are in Coimbatore constituency, whereas their locality falls in Pollachi segment,’’ he said.

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