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Political Communication Courses

Political Communication Courses

                Political science is the study of the state and various systems of government; the analysis of political behavior and activities. Studying political science has its own advantages compared to studying other subjects in the stream of humanities. It gives us an understanding of various systems of government, the policies chalked out in each nation and the dynamics of political trends in the world! Apart from this one gets a deeper understanding of the political environment of a nation. Political thinking enables one to look at things from a unique perspective. Political science has many strands- Public policy and governance, Political theory, Public administration, Psephology and Election studies, Law and Human rights and International Relations. Getting to know these subjects in-depth will give one an understanding of the entire field.

               Many do take up political science courses in their bachelor’s or master’s degree as a specialization. This enables one to pursue a career in the field. There are also many who are not from the background of humanities. In such a case they usually pursue specialized courses offered by schools that have specialization in one of these strands. Many today are opting to do a course in political communication. But what is political communication and what does one get by specializing in this field?

Here are some aspects to political communication-

  • Political communication is the study of the exchange of opinions and ideas between public officials, citizens, political institutions and other players such as the mass media. It is an understanding of the political discourse and processes that encompass national, state, local and international systems of policy and also as to how information could be leveraged to achieve political objectives and goals in a state. In simple terms, it is a dialogue of political organizations, political actors, the mass media and citizens.
  • People who specialize in Political communication become political consultants, work in foreign offices or embassies, might also specialize in market research, digital political communication, public relations, community and grassroots activism, lobbying and political campaigning. There are also other related fields that have a huge potential and market for job opportunities and growth.
  • A master’s degree in Political communication equips one with the process, theories and political discourse, also an understanding of strategies across media channels. Political communication also allows the strategies of policy advocates, speechwriters, PR officers, campaign executives, marketers and political professionals to influence the political process of a state.
  • Political communication is a field involving both communication and political science. Today, both academicians and practitioners study this field in the context of a nation along with new methods of learning. Off late, network analysis, language processing and machine learning are tools used in this subfield. It is a highly specialized field. Data extrapolated can bring out various models through research which provides guidelines as to how future systems and processes could function.
  • Almost every act of political communication is geared toward citizens. The political communication produced by political parties, interest groups, mass media does influence the citizen all the time. It is the interaction between these groups that constitute political communication. The ability to influence the political process in a state is also one of the standpoints of political communication.
  • Within the political system, communication flows in many directions- It moves downward from authorities that govern to citizens, A horizontal communication between political actors which includes the mass media, an upward flow from citizens to political institutions. This communication flow has a certain pattern. Through data, one can study these systems more effectively and can understand how the political environment sets its pace across the given time.
  • Today, there are many issues in India that have to be tackled. The political environment is in constant flux. There is an ever-increasing trend of instability and unevenness if one observes patterns in the political process. There are issues in governance, policy paralysis, the voter and public opinion discourse and of course elections which requires a deeper study of these systems. Political communications courses with specialization in any sub-fields of a two or three-year time-frame are offered by many good universities. These courses equip young students who want to make a difference in the political environment.
  • Earlier, there were not many universities offering sub-specialization courses in political science. They were standalone programs which didn’t have practical exposure to training. Today political communication has emerged as a new and vibrant discipline catering to the existing political environment. This enables youngsters to take up a full-fledged political career and helps them understand the system in a better way.
  • India has a young population that is entering the workforce. The younger generation especially millennials are very keen on changing the system. With many people taking an interest in politics, there are definitely a wide range of jobs. With many more universities offering courses that specialize in political communication, there is great scope in our country. With a good exposure to the political environment, students can hone their skills and can definitely make a mark in the contemporary world. After all, what matters to the nation are a politically enlightened citizenry.

 

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